Stuff Nation

Stuff Nation

It seems many people want to write about their experiences for the Dominion Post’s  website, called Stuff. The New Zealand Herald also solicits contributions from readers. They each call it “user-generated content”. TVNZ and TV3 are keen too.

Stuff Nation (who on earth dreamed that one up), the user section on Stuff, solicits articles, videos and images from readers and judging by an early response, it’s popular enough. There is always a catch and Stuff nation’s catch seems similar to that of other New Zealand media organisations who solicit contributions from readers: who owns your video or images  when you submit to their terms of reference and load it up?

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Sailing through the email fog

E-mail

E-mail is probably the most efficient way of reaching your business contacts ever invented. It can also be one of the most frustrating. Good use of e-mail is an invaluable marketing tool and most of the rules for good use are plain old common sense.

To gain e-mail you need to buy a domain (yes, I know they’re free with a dial-up account, but trust me, you need to buy your own). This is your personalised number plate on the Internet. It’s your company name or something close to it if someone has grabbed it already. You buy a domain name through a domain name registrar (and there are many in New Zealand) by going to www.dnc.org.nz and clicking the ‘authorised registrars’ link in the main menu. Any of the companies listed here can sign you up for a domain and subsequently, an e-mail account based on the name.

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The knowledge society or, what do I do when my PC crashes?

A lot is said about the so-called ‘knowledge society’. The scary thing about it is that people participating in it (whether they realise it or not) automatically become knowledge workers. Another cliché, ‘closing the gaps’, enjoyed a brief life a decade back and could well do with a resurrection here as nowhere are there gaps as gaping as knowledge gaps.

People who hope to make a living using databases, Internet connections and electronic publishing need to learn how to control the tools that earn them a living. I suspect most of these workers asked to configure their own connection to the office network would experience difficulty.

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Spam Spam Spam

No SpamAnyone listening to Monty Python singing “Spam, Spam, Spam” forty years ago wouldn’t have realised that the name for this processed meat would take on a new meaning. It arrives in most e-mail in-boxes hourly. Spam is the bane of people who need e-mail to stay in touch.

Nuisance and scam e-mails are generally called Spam although they are also described as phishing, chain letters and Nigerian scams, depending on how they’re designed to extract money from the recipient. Fighting Spam is a tedious task but necessary to return e-mail to being a useful tool.

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Password posers

When I was a kid we left the house key under our back door mat. In 20 years of the practice, no one ever burgled the family home.

These days, the equivalent of a naïve trust in a doormat to keep things secure has gone electronic. People will dead-bolt their doors but still leave passwords to their Internet activities flapping on the air-conditioning breeze on yellow post-it notes or they use their first name or (yes, this really happens), “password” as the entry to their on-line possessions.

Passwords are a pest but try living without them. Back in the eighties, when EFTPOS arrived, it’s likely you had only one to remember and that was only 4 numbers. These days, many people have a dozen or more that matter and others that get used once and discarded.

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